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Simply Brilliant – Fergus O’Connell


WHAT THE BOOK SAYS

SIMPLY

  • The best ideas aren't always complicated and the incredibly straightforward stuff is often overlooked in the search for a complex answer
  • Many smart people lack the set of essential skills which could roughly be described as "common sense"
  • There are 7 principles here that can be adapted for attacking most everyday problems

1. Many things are simple – despite our tendency to complicate them

2. You need to know what you're trying to do – many don't

3. There is always a sequence of events – make the journey in your head

4. Things don't get done if people don't do them – strategic wafflers beware!

5. Things rarely turn out as expected – so plan for the unexpected

6. Things either are or they aren't – don't fudge things

7. Look at things from other's point of view – it will help your expectations


WHAT'S GOOD ABOUT IT

  • In a world of over complication, asking some simple questions can really make your life easier. For example:

~ What would be the simplest thing to do here?

~ Describing an issue or a solution in less than 25 words

~ Telling it as though you were telling a six year old

~ Asking whether there is a simpler way

  • Try writing the minutes of a meeting before the meeting – then you'll know what you want to get out of it
  • It highlights the difference between duration and effort. "How long will it take you to have a look at that?" "About an hour." But when?
  • It explains the reasons why things don't get done: confusion, over-commitment, inability – usually busy people never say there's a problem!
  • Plan your time assuming you will have interruptions – the "hot date" scenario

WHAT YOU HAVE TO WATCH

  • The orientation is very much based on a project management perspective, which is fine if you are one, but others may prefer to cherry-pick the most applicable ideas
  • Anyone who flies by the seat of their pants would have to be very disciplined to apply these ideas. It's a bit like dieting

 

Posted at 04:23 PM in O'Connell | Permalink | Comments (0)

Technorati Tags: Expert Advice, Fergus O'Connell, Kevin Duncan, Marketing Greatest Hits, Simply Brilliant

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