WHAT THE BOOK SAYS

The idealism of love is the new realism of business. By building respect and inspiring love, business can move the world
Once there were products, then trademarks, then brands, and now lovemarks
For great brands to survive, they must create "loyalty beyond reason"
The secret is to use mystery, sensuality and intimacy
Consumers, not companies, own lovemarks
Some truths about love: humans need it; it means more than liking a lot; it is about responding, about delicate intuitive sensing; it takes time; and it cannot be commanded or demanded
A picture may be worth a thousand words, but terrific stories are right up there with them. A great story can never be told too often
Great ideas, like humor (sic), come from the corners of the mind, out on the edge. That's why humor can break up log-jams in business and personal relationships

WHAT'S GOOD ABOUT IT

The book is attempting to redefine brand thinking, and is thought provoking
The warning signs of brands descending into generic stuff are: consistent, interchangeable, impersonal, abundant, homogenous, lowest price
"Brands are out of juice" is an interesting notion: worn out from overuse; no longer mysterious; can't understand the new consumer; struggle with good old-fashioned competition; have been captured by formula; have been smothered by creeping conservatism
Human beings are powered by emotion, not by reason. The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions
Primary emotions: joy, sorrow, anger, fear, surprise, and disgust can be outstripped by more complex secondary emotions: love, guilt, shame, pride, envy, jealousy

The action points at the end are all pretty hackneyed stuff: be passionate, involve customers, celebrate loyalty, find, tell and retell great stories, accept responsibility
Pretty much all the examples are from Saatchi clients, and at times it just sounds like a self-trumpeting agency brochure