My new book So What? will be out in November. Subtitled "The definitive guide to the only business questions that matter", it is based on the lines of inquiry usually pursued by children, such as Why? and Are we there yet?
This is what advanced readers have said about it.
"Being successful in business is not a matter of being clever-clever but plain-and-simple-smart. Unfortunately being clever-clever is much easier than plain-and-simple-smart, and that is what most business books focus on.
So What? is different. It gets you to ask yourself (and your colleagues) those questions that get to smart answers and helps you turn them into smart habits and smart actions. Oh, and it's a pleasure to read too"
Mark Earls, Author, Herd and Welcome To The Creative Age
“I sit in meetings discussing businesses almost every day. Sadly, much of the talking just doesn’t move anything forward. Kevin makes observations that are so sharp that it could save you months of wasted time. If you really want to get straight to the point and sort your business out right now, read this book as soon as possible.”
Don Williams, Partner, BDO Stoy Hayward
"A refreshingly different kind of business book, full of the straight-talking, no-nonsense and practical advice we have come to expect from Kevin Duncan. Also, lots of useful quotes throughout, and a very handy at-a-glance collection of summaries from the works of other business gurus"
Rita Clifton, Chairman, Interbrand
"Far too much business analysis ends up in serving to over complicate the issues. The bigger the company, the more opinions on the table. Kevin's clinical style cuts through all this static so you know exactly where you are. With so much on at any given moment, that's a really valuable quality these days. For people who value their time and need to move forwards quickly, then I strongly recommend you read this book."
Mark Giffin, Head of Brand Strategy and Creative Development, Visa Europe
“There are far too many so-called business gurus who have too much to
say about nothing. But Kevin Duncan has proved that there is much we
have yet to ask of business and ourselves. His book So What? really is
the indispensable book for business we have searched for all these
years.
If you only ever carry one book with you through your business life, it really needs to be this one.”
Jo Cooper, Brand Manager, Orange