There is a core of 80 books summarised, all of which will eventually appear in Business Greatest Hits and Marketing Greatest Hits (40 in each), with six short chapters linking the main themes together. As I review more, the list will grow.
- Affluenza - Oliver James
- A Whole New Mind - Daniel Pink
- Blink - Malcolm Gladwell
- Brand Manners - Pringle & Gordon
- Built To Last - Collins & Porras
- Buzz - Salzman, Matathia & O’Reilly
- Commitment-led Marketing - Jan Hofmeyr & Butch Rice
- Dangerous Company - O’Shea & Madigan
- Death Sentences - Don Watson
- Eating the Big Fish - Adam Morgan
- Enough - John Naish
- Execution - Bossidy & Charan
- Five Frogs On A Log - Feldman & Spratt
- Flat Earth News - Nick Davies
- Flicking your Creative Switch - Wayne Lotherington
- Fooled By Randomness - Nassim Nicholas Talib
- Freakonomics - Levitt & Dubner
- Free - Chris Anderson
- Getting Things Done - David Allen
- Good Business - Steve Hilton & Giles Gibbons
- Good To Great - Jim Collins
- Hello Laziness - Corinne Maier
- Herd - Mark Earls
- Here Comes Everybody - Clay Shirky
- High Impact Speeches - Richard Heller
- How Not To Come Second - David Kean
- How To Be Idle - Tom Hodgkinson
- How To Get More Done - Fergus O’Connell
- How To Lead - Jo Owen
- In Search Of Excellence - Peters & Waterman
- In Search of the Obvious - Jack Trout
- Juicing The Orange - Pat Fallon & Fred Senn
- Leadership for Dummies - Loeb & Kindel
- Liar’s Paradise - Graham Edmonds
- Lovemarks - Kevin Roberts
- Making It Happen - John Harvey-Jones
- Manage your Reputation - Roger Haywood
- Marketing Judo - Barnes & Richardson
- Marketing Stripped Bare - Patrick Forsyth
- Meatball Sundae - Seth Godin
- Nudge - Thaler & Sunstein
- Outliers - Malcom Gladwell
- Panicology - Briscoe & Aldersley-Williams
- Perfect Pitch - Jon Steel
- Purple Cow - Seth Godin
- Quirkology - Richard Wiseman
- Rigorous Magic - Jim Taylor & Steve Hatch
- Screw it, let’s do it - Richard Branson
- See Feel Think Do - Andy Milligan & Shaun Smith
- Simply Brilliant - Fergus O’Connell
- Six Frames - Edward de Bono
- Six Thinking Hats - Edward de Bono
- Smart Leadership - Yudelowitz, Koch & Field
- Sun Tzu: The Art Of War For Executives - Donald Krause
- Sway - Brafman & Brafman
- The Age Of Unreason - Charles Handy
- The Art Of Creative Thinking - John Adair
- The Black Swan - Nassim Nicholas Talib
- The Brand Innovation Manifesto - John Grant
- The Cluetrain Manifesto - Levine, Locke, Searls, et al.
- The E Myth Revisited - Michael E. Gerber
- The End of Advertising As We Know It - Sergio Zyman
- The End of Marketing As We Know It - Sergio Zyman
- The Halo Effect - Phil Rosenzweig
- The Laws Of Simplicity - John Maeda
- The Logic Of Life - Tim Harford
- The Long Tail - Chris Anderson
- The New Marketing Manifesto - John Grant
- The Philosophy of Branding - Thom Braun
- The Pirate Inside - Adam Morgan
- The Play Ethic - Pat Kane
- The Selfish Capitalist - Oliver James
- The Seven-Day Weekend - Ricardo Semler
- The Tiger That Isn’t - Blastland & Dilnot
- The Tipping Point - Malcolm Gladwell
- The Ultimate Question - Fred Reichheld
- The 22 Irrefutable Laws of Advertising - Michael Newman
- The Wisdom of Crowds - James Surowiecki
- The World Is Flat - Thomas L. Friedman
- Truth, Lies and Advertising - Jon Steel
- Welcome to the Creative Age - Mark Earls
- Whatever you think, think the opposite - Paul Arden
- Why Entrepreneurs Should Eat Bananas - Simon Tupman
- Why Should Anyone Be Led By You? - Goffee & Jones
- We-Think - Charles Leadbeater
- Wikinomics - Tapsott & Williams
